Imitators.
Its strategy is based on “copy” to succeed in their market on the Internet or in other markets. It really is a great strategy because the copy, select those innovations that have already been successful in other businesses.
This will ensure a stable level in the image that customers have in these negotiations and to incorporate all the advances that are successful, because we have been tested by other businesses. Even if they are quick to adopt the latest changes, it is possible that their clients believe that business is an “innovative” and that is at the forefront of developments in Internet and electronic commerce on the Internet.
This strategy is recommended for those businesses with few resources or little technology support, and those businesses that are starting and have few resources. The only drawback is that the latter is to be be aware of developments. (Which is possible if we are advised by experts in Internet Marketing and the latest technologies on the Internet or we do not lose contact with the Internet and what they do with our competitors).
Innovative.
This is kind of a strategy recommended in the case we do our business on the Internet or who want to reposition our Internet strategy. It is difficult to maintain such a long time since the strategy to do so for a long time we have to constantly be bringing new innovations. The problem can occur at the time that one or more of these innovations will fail, since the image of our business will be affected and thus the continuity of its success.